Generation Z was in line to inherit a strong economy with record-low unemployment. That has all changed now, as COVID-19 has reshaped the country’s social, political, and economic landscape. On the cusp of adulthood, students and young adults are now facing an uncertain future.

Nevertheless, this generation is powerful.

They may be young, but Generation Z has rocked the world with their activism around racial injustice, gun control, immigration reform, and climate change. Hundreds of thousands of young people have participated in protests—like no generation before—in their call for transformative and urgent change. They are tackling global-scale challenges head on, and their political clout will continue to grow steadily in the coming years as more of them reach voting age.

What does the arrival of Gen Z mean for the future of associations, and what do associations need to do to engage them?

This summit will explore the many ways associations are innovating to keep students involved in a time of pandemic. Learn best practices from associations on the front line of student membership outreach, recruitment, and retention. This summit’s line-up includes young association leaders and experienced leaders, all with an impressive track record for next-gen engagement.

Gain valuable insight into how younger generations engage with and learn about the world around them, what inspires them, how they advocate, and what they expect from a membership in your association.