Save the Associations | Making the 'Future of Work' Work

Making the 'Future of Work' Work

How Associations Are Preparing
the Next Generation Workforce

Young adults fared poorly during and after the 2008 recession, never truly recovering from the economic damage. With the arrival of COVID-19, concerns about the outlook and well-being of young people are again top of mind.

In recent months, young adults have experienced a disproportionate share of job loss, and students worldwide are questioning their futures in terms of both college and career. Before the pandemic, changing technologies and new ways of working were disrupting the workforce, and skills gaps, retirements, employee disengagement, and turnover were on the rise.

Here and now, the need for workforce development is greater than ever, as employers and educators alike realize the urgency of preparing a next-generation workforce.

Some associations are already taking urgent steps to manage the fast-evolving crisis of jobs and work. But there is room—and need—for greater focus, speed, boldness, and innovation in this effort. 

This Save the Associations Summit explores ways in which associations are creating and supporting a next-generation workforce development effort.

These associations are dedicated to jobs creation and skill development for students and young professionals. As a result, they are fast-tracking the economic recovery of their industries, building valuable alliances with educators and youth organizations, and establishing community with the next generation of members.

Speakers & Topics

Jean-Francois Champagne

Jean-Francois Champagne
Automotive Industries
Association of Canada

Driving Change for a Nation’s
Education and Workforce

Globally, the number of 16-year-olds getting their driver's license has declined over the past decade. Technology and globalization have influenced changes in mobility, which means less interest in driving, but also less interest in working for the automobile industry. As a result, AIA of Canada has prioritized workforce development, investing in labor market intelligence to accurately assess skill gaps, influence policy development, and curriculum planning. In addition, AIA developed a change maker space, invested in new technology, and became a leading advocate for workforce issues. Learn more about how AIA is driving change to serve members and keep the industry moving forward in an era of unprecedented challenge and change.

Associations Launch Creative Campaigns
Meaningful Outreach to Build the Future Workforce

Can you imagine a world without access to water or a city built on the planet Mars? Industry recruitment and retention are essential to the future of trades industries. The shortage of skilled labor has plagued these industries for most of the past decade, and the associations represented on our panel are doing something about it. In their own unique ways, these associations are taking the lead on workforce development, each establishing innovative solutions to drum up awareness, engage and educate young people, and create talent pipelines. Their workforce initiatives have benefited their industries, and also had a positive influence on membership. Learn more about their strategies and successes, as well as their predictions for the future of work.

Erin Volk

Erin Volk
Vice President
Associated General
Contractors of California

Lakisha Woods
Lakisha Woods, CAE
National Institute
of Building Sciences
Susan Franceschi
Susan Franceschi
Chief Membership Officer
American Water
Works Association
Joanne Fiore

Joanne Fiore
American Institute of CPAs

Engaging and Inspiring the Future

More than 65% of accounting firm partners are over the age of 50, and it is estimated 75 percent of today’s CPAs will be retiring in the next 15 years. With stats like that, AICPA -- the world’s largest association representing the accounting profession – could easily feel overwhelmed, but they are fast-tracking innovation and outreach, and staying future-focused. AICPA’s approach is multi-faceted and robust. There is an idea or strategy for associations of all sizes and industries to glean from this interview. Learn how AICPA is influencing future generations via gamification, curriculum development, career resources, peer networks, podcasts, awards programs and scholarships, and much, much more.

Meet Your Host

The show is hosted by Sarah Sladek, a renowned membership growth strategist and futurist who has authored three books for ASAE and consulted with associations globally on cultivating the culture, processes, and value proposition needed to engage the next generation of members and remain competitive and relevant in a changing marketplace.


Save the Associations Webshow

This is a web show featuring interviews with association leaders who areleading and inspiring change initiatives to better serve their members. Research indicates the majority of associations have been observingflat or declining membership for the past decade. Yet, in this era of unprecedented disruption, there are association leaders who have risen to theoccasion, making radical changes to ‘save’ their associations from decline. 

These are their stories of success.