Innovations in Membership Engagement

Innovations in Membership Engagement

When a global pandemic canceled conferences and events, associations had to innovate new, creative ways to engage their members and build community. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership.

Learn creative, proven strategies to engage members, and inspire participation and growth.


Join your Host Sarah Sladek, Membership Author and Strategist.


Aligning Innovation in Membership Strategy 

When the pandemic hit, associations of all industries and sizes were brainstorming ways to keep members engaged and deliver value. And for those associations already in the midst of large-scale change, the pandemic threw in a curveball. Hear from two associations which have successfully innovated and kept members engaged during a time of considerable disruption.  

Thomas Wojno, Senior Vice President of Innovation and Member Advancement, International Dairy Foods Association 

Dennis J. Slater, President, Association of Equipment Manufacturers 


Unique Member Engagement Strategies 

When membership began to stagnate, the American Health Law Association and YMCA devised unique strategies to boost recruitment and retention, demonstrate member value, and further relationship-building. Learn about the launch of an eSports initiative and a membership concierge program and their impacts on member engagement. 

Jennifer English Lynch, CAE, Member Concierge, American Health Law Association 

Chris Berry, District Executive Director, YMCA of Greater Oklahoma City 


Digital-First Membership Engagement 

What does it mean to address member engagement from a virtual-first mindset, and what do associations need to consider when utilizing this strategy? From the creation of entirely new platforms to the revamp of programs and benefits, learn from two associations forging forward with digital experiences and community-building technologies.  

Jennifer Ragan-Fore, Chief Experience Officer, International Society for Technology in Education 

Ashley Hodak Sullivan, MBA, Director of Membership and Marketing, National Association of College and University Attorneys