Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members.   

Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations.  

Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. 


Join your Host Sarah Sladek, Membership Author and Strategist.

Engaging Student Members

The Air Cadet League of Canada engages members as young as 12, and the APA has been at the forefront of Gen Z research. Glean valuable insights from their front-seat view of working with the next generation and success engaging large groups of students.

Danielle S. Russell, CAE
Executive Director and Chief Operating Officer
Air Cadet League of Canada, Ontario Provincial Committee

Ian D. King, MBA
Chief of Strategy and Membership
American Psychological Association


Engaging Student Leaders

ASDA is a student-run association of more than 20,000 members. Learn more about how students have led in this time of disruption, how ASDA has continued to engage members, and what changes the association is preparing for next.

Stephanie Follett
Director of Strategic Initiatives
American Student Dental Association


Creating a Future for Students

SNMMI touts a commitment to the next generation, and KDP's vision is to create the future. Learn more about why and how these associations are fulfilling these missions and engaging Gen Z in the process.

Kait Solomon, MPS
Senior Manager of Membership Engagement
Society of Nuclear Medicine and Molecular Imaging

Chris Beaman, CAE
Chief Communications and Partnerships Officer
Kappa Delta Pi