Be The Change: How and Why Associations Are Changing Membership and Revenue Models
Blame it on COVID-19. Or globalization. Or changing demographics, economic shifts, increased competition, or rapidly changing technology.
Whatever the reason, every association executive everywhere is already, or will soon, face the need to lead or participate in a strategic change. In some instances, the need for change will be substantial.
But change – especially significant, organization-wide change – can be a difficult, time-consuming process. It requires leadership, buy-in from the board, and the support of staff or volunteers.
And yet, change is the new normal and essential to any association that wants to remain competitive and relevant in a disruptive marketplace.
Learn from association executives who are leading a change initiative and glean valuable tips on how to launch a change initiative in your own organization.