Membership decline among younger generations was first identified as a trend in 1994, and gained considerable momentum in 2016. Associations everywhere were questioning their value propositions, relevance, and futures, and some were taking considerable hits in revenue or forced to close their doors.

Emboldened to help the associations struggling to engage the next generation of members and ‘save’ them from continued decline, our team filmed a video in 2017 with a call to ‘save the associations’.

In the years that followed, the effort gained momentum. We released an ebook featuring case studies and best practices, and launched the first episodes of the Save the Association web show.

The show and our audience have expanded considerably since then, but the purpose has remained the same.

Through the sharing of best practices and community-building globally, it is our hope we can fuel meaningful conversations and discoveries, and help associations remain future-focused and relevant and successfully pass their legacies and missions on to the next generation.